If you are trying to increase engagement rates for your brand, you might want to consider social media advertising. Once you do have an audience, however, there are plenty of tools and services you can use to find out the best days and times to post for your own brand, which might be different. This information is the most helpful for brand new social media accounts that are working on building a following. This can help you choose the best time to post on social media to garner the most engagement with your audience. We will also give you some tips for how to use your own data to find the right time to post for your specific brand. In this article, we will review the latest data from platforms such as Sprout Social and Hootsuite that they have gathered on social media usage. The time you post is a key factor in whether or not you have success with your social media marketing campaigns. ![]() When audiences pivoted during the pandemic, brands had to as well. This means it’s the perfect time to review the best times to post on social media. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed (and some even joined The Great Resignation). ![]() An analysis of the latest data on social media usage from Sprout Social, Hootsuite and othersĭuring the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other.
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